Toledo Jeep_® Fest – held in early August each year – celebrates decades of Jeep’s partnership with the City of Toledo. Jeep_® has been touching the lives of Toledoans, people throughout the U.S., and people around the world in a meaningful way for a long time, and in August 2025, the city and its visitors will celebrate that rich history for the eight time as part of Toledo Jeep_® Fest.

The first Toledo Jeep_® Fest – a one-day celebration in 2016 – was an unqualified success, bringing an estimated 40,000 people to downtown Toledo, which was the most for any event since the end of World War II. Even with that high standard already established, the second Toledo Jeep_® Fest was indeed bigger and better.

The 2018, 2019, 2021, 2022, 2023 and 2024 Toledo Jeep_® Fest events each brought in more than 60,000 people including Jeep_® enthusiasts from all over the United States, Canada, Mexico, Czechia, The Netherlands, Japan, Italy and New Zealand. The estimated economic impact for the 2024 event was $5.9 million. Attendees celebrated their love for Jeep_® and an adventurous way of life in the city where the Jeep_® was invented and where its heart beats every day: Toledo, Ohio.

Event founders are striving to help Toledo Jeep_® Fest become the largest Jeep_®-related event in the United States. In 2025, we look to proudly showcase Toledo as the heart of Jeep_® Country. We are stepping up our game and planning is now underway. The weekend of August 1-3, 2025 will be action packed, and thousands of Jeep_® enthusiasts are expected to take part in the festivities – the All-Jeep_® Parade through downtown Toledo, a large-scale Vendor Midway, and much more.